Fashion Book:
Stella McCartney
Fashion book, designed for magazine print, about the brand identity of Stella McCartney.
Mood Board:
Fashion History
Mood board inspired by the history of ruffs and their evolution.
Digital Marketing: Makeup Ad Proposal
The e.l.f. creative campaign employs four advertising objectives. The first objective is to increase brand awareness and build the number of customers who recognize e.l.f. and associate the brand with cosmetics and makeup. Increasing brand awareness is further divided into a second advertising objective: engaging existing customers to improve brand loyalty. The goal of this objective is to spark a conversation between e.l.f. and our customers in order to increase customer lifetime value and keep current customers loyal to the brand. The third objective is to encourage the target market to participate in our brand on social media. In turn, this allows the target market to feel like they are actually a part of the brand. The fourth and final advertising objective is straightforward: to sell e.l.f. products as the result of success in our other strategies.
Sports Marketing: Sailing Luxury Event Pitch
The High Seas Showcase is in affiliation with both the MET Gala in New York City and the Cannes Film festival in France, which both have their own entities of set up that will take place in terms of dining, viewing, and media accessibility. For the sailing portion of the competition, each team will be responsible for the set up and maintenance of their own yacht and equipment for the entire length of the competition. As the end of the trip nears and the crews draw closer to Cannes, within 48 hours of the festival beginning, our own personal set up crew will begin to assemble the beach event that will be promoted for people to come and see the end of the competition. On the beach, it will be necessary to have enclosures to maintain who is entering and exiting the premises, along with a stage for the concert set to take place for the viewers upon on the end of the competition. The event will have areas designated for sponsors to set up tents or kiosks to promote their items, and a special area for media outside of the Cannes Film Festival.